Search Engine Marketing

Paid and organic

Search Never Sleeps

With over 2 billion searches per day in Google alone, there is a significant opportunity to successfully position your brand, website, product or service.

Internet marketing campaigns should aim to build brand recognition and generate qualified website traffic. To accomplish both of these goals, we offer a variety of services in order to customize strategic solutions that fit the specific needs of our clients.

Our interactive marketing team strives to meet the challenges caused by evolving search engine rules by consistently and consciously adapting our strategy to overcome the somewhat capricious nature of search engine optimization.

It is true, that when it comes to the Internet, search never sleeps. When it comes to search engine marketing, neither do we.

What is Search Engine Optimization?

It is the process of improving the volume and quality of traffic to a website from search engines via "natural" search results for targeted keywords or phrases. The higher a site ranks in the search results, the more searchers will visit that site.

Our Search Engine Optimization Approach

At Wannenmacher Advertising, our process for SEO (Search Engine Optimization) involves an intense online competitive analysis, site analysis, report of rankings, copywriting, implementation and ongoing campaign management including link building, site additions and ongoing refinement. A true understanding of what motivates online user behavior and a strategic, comprehensive approach to search engine optimization is what leads to increased traffic volume, conversions and in the end, increased brand recognition.

Immediate Results and Guaranteed Leads

Setting up a pay-per-click account for paid search advertising isn't difficult, but there are levels of functionality that differentiate between average and stellar results. It takes experience and detailed analysis to properly manage a campaign and this isn't something that just happens automatically. Through keyword selection, ad copy development, targeting, strategic placement, testing and refinement, we continually develop successful and economical paid search campaigns for our clients that truly integrate with the interactive marketing strategy weve implemented for them.

Pay per click (PPC), also known as Sponsored Listing and Paid Search, is an internet advertising model used on search engines, advertising networks, content sites and blogs where the advertiser only pays when a visitor clicks on their ad which takes the visitor to the advertiser's website.