The more things change,the more we can help you understand the market.

Many things have changed since Wannenmacher Advertising opened the doors 25 years ago in downtown Springfield. But one thing has remained the same: Understanding the consumer.

Today’s media is so precise, you can pinpoint your consumer in a specific location right on a cell phone. Digital and social media make it affordable for anyone to get in the game. The key is developing the right message and mix of traditional and new media that will connect with your customer.

a look back

Wannenmacher Advertising Company began in 1985 when Paul Wannenmacher left a successful stint as an advertising manager for McDonald’s Restaurants in the Detroit and New Orleans regions to start his own agency. As Springfield’s downtown landscape has transformed into a center of trendy restaurants and restored businesses, Wannenmacher’s address has moved only slightly: From 209 E. Walnut next door to a building he restored at 211 E. Walnut.

eyes on the horizon

Today’s Wannenmacher Advertising is “Digitally Different” in approach, taking clients into new terrains of social media and other mediums where they’ve never been before. “It’s the drive to remain creative and keep our clients relevant in the changing marketplace that keeps all of us motivated every day,” says Paul Wannenmacher. “What’s the best thing Wannenmacher has ever done? The next thing.”

a lot more than the view has changed since 1985